"Cat On A Hot Tin Roof"

1. Where does the story take place?



2. Who are the characters?



3. What is their relationship?



4. What is the mood of scene?



5. What and whom are they talking about?

Consumer Behavior

1. What factors are included as cultural influences on consumer behavior?

There are four factors:

- cultural
- social
- personal
- psychological


2. What is culture?

Culture is a set of basic values, wants and behaviors learned in the family, through friends and in school.


3. What are some of the main characteristics of Canadian culture as identified by Maclean's 1999 and 2000 polls?

The three most important characteristics of canadian culture are:

- strong belief in their identity
- multicultural, multiracial aspects
- international role as peacekeeper

4. Why is it important to identify cultural shifts?

Cultural shifts help marketers develop and sell new products.


5. What is subculture?

Subculture is a group of people with shared value system; jewish people are a good example.


6. What are three Canadian subcultures mentioned in this text?


7. How has Scotiabank targeted Native -or Aboriginal- Canadians?


8. Why are ethnic consumers important to marketers?


9. How do ethnic groups feel about marketing and advertisements?


10. Why are Internet users an attractive market for advertiments?


11. Why are Internet users concerned about making online purchases?


12. What is social class?

Sentence paterns

1- Compound (2 ICs + ;)
A lot of people date online; most of them are insecure with meeting new people in front of them.

2- Compound (2 ICs + Adverb Conjuntion)
A lot of people date online; however, they can't develop a good rappor until the really meet.

3- Compound (2 ICs + Coodiating Conjuction)
A lot of people date online, but they might lie about themselves.

4- IC + DC + Subordinating Conjuction)
I eat tons of cookies even though it might not be good for me.

5- DC + , + IC
While I was climbing the Everest, the Yeti appeared in front of me!

Formative work 1

Reading Comprehension Course 1: Building a Strong Foundation

This lesson wasn't too hard. It takes the user by the hand and brings him to the goal slowly. If you need to learn exactly how to make a good reading comprehension summary, this is the perfect tool.
I hadn't much difficulty going through all the exercices. I got 2 mistakes in the final lesson that resumed all of the course.
Basically, it's great, but it was too long for the benefit, even though it's worth a try.