Consumer Behavior

1. What factors are included as cultural influences on consumer behavior?

There are four factors:

- cultural
- social
- personal
- psychological


2. What is culture?

Culture is a set of basic values, wants and behaviors learned in the family, through friends and in school.


3. What are some of the main characteristics of Canadian culture as identified by Maclean's 1999 and 2000 polls?

The three most important characteristics of canadian culture are:

- strong belief in their identity
- multicultural, multiracial aspects
- international role as peacekeeper

4. Why is it important to identify cultural shifts?

Cultural shifts help marketers develop and sell new products.


5. What is subculture?

Subculture is a group of people with shared value system; jewish people are a good example.


6. What are three Canadian subcultures mentioned in this text?


7. How has Scotiabank targeted Native -or Aboriginal- Canadians?


8. Why are ethnic consumers important to marketers?


9. How do ethnic groups feel about marketing and advertisements?


10. Why are Internet users an attractive market for advertiments?


11. Why are Internet users concerned about making online purchases?


12. What is social class?